Number of Brits dining out increases by 150%

The restaurant-booking service Bookatable.co.uk has announced that there has been a huge increase in the number of people who are opting to eat their Christmas dinner at a restaurant this year.

It seems that more British families than ever are opting to avoid the stress of cooking a festive lunch, choosing to dine out instead.

Bookatable has collated data from its 800,000 person database in order to put together its Quarterly Dining Trends Report, and it has found that there is a 150% increase in people eating out compared to its figures for 2011.

It seems that, despite the increase in the popularity of custom made kitchens in Ellesmere Port and elsewhere, Brits are just not prepared to spend their Christmas slaving away over the stove.

Interestingly, the report suggested that there is a trend for eating foreign food this Christmas, rather than the traditional turkey with all the trimmings. For example, 14% of festive bookings have been made for American-style steak and grill restaurants.

The report also found that people are booking their dinners earlier, with the first booking on the site for Christmas being made in November 2013, with December 6th being the most popular date for a festive dining experience.

The CEO of Bookatable, Joe Steele, said:

“The earlier people book the better the deal they receive and as Brits continue to look for ways to save money at Christmas, we predict that this will only continue to grow over the coming years.”

The data also showed that the average Brit will spend £25.27 for lunch on Christmas Day and £27.23 on Boxing Day.

Posted by Peter
December 11, 2014
Emerging trends

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