Star uses Kickstarter to fund kitchen

US celebrity chef Carla Hall has taken an unusual approach to opening her own restaurant.

The TV chef, who stars on the ABC programme The Chew, took to crowdfunding website Kickstarter to raise the $250,000 (£157,000) towards the total she needed to get her Southern Kitchen up and running.

Hall told The Daily Mail:

“I could have gone with hedge fund guys, but I wanted to be in control.”

Her campaign was extremely successful, with 1,550 people pledging a grand total of $264,703 (£166,300), more than enough for Hall to get her new Manhattan restaurant started.

Hall had a couple of conditions for opening her first kitchen: she had to crowdfund the project and it had to serve up Nashville hot chicken.

The chef launched her Kickstarter campaign at the end of September and used a number of incentives to encourage people to pledge a donation, including the opportunity to have one’s name on a block in the wall and the opportunity to spend the day hanging out in the completed kitchen, depending on how much they pledged.

The rest of the money needed to get the restaurant up and running will be provided by Hall, a number of private investors, and a business partner.

Crowdfunding is becoming a very popular and successful way to get projects completed, so whether one is looking to make a successful film in Hollywood, or kit out luxury kitchens in Chester, it is often a good place to start.

Posted by Peter
November 9, 2014
Celeb kitchens

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